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Institutional collaboration @:
INFN, Roma; CERN Geneva (Press offices),
Politecnico di Milano, Dept. In.D.A.Co (Industrial Design, Arts D Communication)
UNESCO University and Heritage; Acquario Civico di Milano; Istituto Svizzero di Cultura, Roma; Euresis
Associated member of: S.I.F. Società Italiana di Fisica (2011)

AbitareSegesta - RCS Mediagroup
the group of industrial sponsors of the book "The rings of knowledge"


A new era in particle physics research opens its doors in the LHC experiments at CERN in Geneva. The Large Hadron Collider is not only the most enormous physics machine up to now realized in the history of Big Science, but in anyway will discover new feature of matter and verify or discover theories exploring a new Physics.
Deep connections between theory, concept and design, unexploited complexity of high technology, cooperation between more than three thousand of scientists from all over the world: these are only some of the paradigmatic and evident qualities of the construction and activity of this experiment.
The chance for us to be photographer and editor for an institutional book of Italian INFN and CERN, in collaboration with Politecnico di Milano and AbitareSegesta-RCS Mediagroup, for the final building phases of the experiment, has been an unpredictable condition also for the comprehension of the particular needs of communication design for science, and to elaborate new specific publishing formats.
The experience of realizing this book lead us to many scientific congresses and conventions where this work and relative papers has been officially presented.
The interest of media for science research and the need of scientist to communicate to the large public their long work, the necessity to prepare a common and shared background for understanding new discoveries: these are some benchmarks for a project in partnership and collaboration between communication design and science research and discoveries.
A particular aspect attracted our iconographical interest, concerning the generation of new images from the science world: it is not only the complex project design of the experimental machine, but also the representation of the enormous quantity of events displayed in "zepto" space-time. These digital data are selected and transformed in chromatic 3D models to understand the qualities of particular collisions.
The ambivalent choice between understanding experiment results through pure data analysis or a innovative sorts of visual imagination follows science from its modern beginning.
But new challenges will come from the possible interpretation of the results of experiments for which LHC has been designed: Higgs's boson, dark matter, antimatter and so on
New representation means will be necessary to visualize what scientist, first of all, will discover, and to communicate to the people their new physics horizons and landscapes.
May be drawing, images or metaphor will lead us in these micro and macro knowledge?
This website will try to update and gather new information coming around these questions and share some basis for further collaborations.